Case Study March 2026 1.5 Weeks

Sleep App Growth & Pricing Optimization - Reveri

Reveri, a leading AI-powered sleep hypnosis app, was struggling to acquire new customers through paid channels and had hit a wall on both ARPU and top-of-funnel metrics. They needed a rapid creative refresh and a pricing intervention to unlock growth — fast.

Client: Reveri
Services: AI Video Creative, Pricing Strategy
Timeline: 1.5 Weeks

Key Results

$36

cost per free trial

Lowest cost per free trial ever recorded at Reveri through Meta ads

50%

ARPU increase

Global pricing test lifted ARPU from $10 to $15

5

video creatives

Short-form Meta ad creatives delivered in under 1.5 weeks

$10→$15

ARPU growth

Revenue per user growth from pricing optimization

Challenges

  • Difficulty acquiring new customers through paid channels
  • Stagnation on ARPU (Average Revenue Per User) and top-of-funnel metrics

Solutions Implemented

  • Delivered five Meta ad creative short-form videos in less than a week and a half
  • Achieved $36 cost per free trial through Meta ads — the lowest ever seen at the company
  • Ads were sleep-related and ran at night only, precisely matching audience behavior and intent
  • Delivered a global pricing test that produced a 50% increase in ARPU, lifting revenue per user from $10 to $15