GTM Product Testing - Launch Factory
Launch Factory, a startup incubator, had a struggling portfolio company that helped customers sell cars. The PortCo did not have many customers successfully selling their cars. The PortCo needed to test new product verticals quickly.
Key Results
94%
reduction in CPL
reduction in CPL by leveraging Veo3 AI video creative on Meta
8.9%
CVR (lander to signup)
CVR (lander to signup form submit) on our top performing Consignment landing page
12
qualitative interviews completed
qualitative interviews completed
204
qualified leads delivered
qualified leads delivered in 4 weeks on limited $4k ad spend budget
$12.6
CPL
CPL
0
production issues
production issues
6
landing pages delivered in 2 weeks
landing pages delivered in 2 weeks
149
survey responses gathered
survey responses gathered
Challenges
- Low match rate between buyers and sellers
- Slow iteration cycles to launch new products
- Looming quarterly goals to unlock more funding
Solutions Implemented
- Reduced CPL by 94% leveraging Veo3 AI video creative on Meta
- Identify and define target customer segments.
- Develop and launch landing pages for each product concept.
- Launch AdWords campaigns to collect data.
- Conduct a short survey via Pollfish for key questions.
- Initiate email and/or SMS demand gauge with customer base.
- Analyze landing page engagement and conversion metrics.
- Complete at least 10–15 customer interviews.
- Provide a summary report with recommendations.
- Launch Wizard of Oz / concierge pilot programs.
- Collect and analyze initial conversion metrics and customer feedback.
"Clay Agents didn't just digitize our processes - they transformed how we think about scaling. We can now support 3x more startups with the same team."
— Operations Director, Launch Factory