Case Study January 2020 9 Months

Recruitment Platform Monetization - Job Today

Job Today, a leading recruiting app with established presence in the UK and Spanish markets, faced significant revenue growth challenges. Their freemium model was underperforming, with unclear conversion pathways from free users to paying customers and no cohesive pricing strategy tailored to different geographic markets.

Client: Job Today
Services: Product Growth Strategy
Timeline: 9 Months

Key Results

+40%

new customer revenue growth

revenue increase

+20%

conversion rate improvement

funnel CVR improvement

Challenges

  • Ineffective Freemium Model: Low conversion rates from free trial users to paid subscriptions
  • Geographic Pricing Gaps: Lack of market-specific pricing optimization for UK vs. Spanish markets
  • Poor Onboarding Experience: Company signup flow failed to convert registrations into active job postings and revenue-generating accounts
  • Limited Revenue Touchpoints: Insufficient in-app monetization opportunities and upselling mechanisms

Solutions Implemented

  • Advanced Conversion Funnel: Developed and deployed a best-in-class user acquisition and conversion funnel, backed by extensive A/B testing framework worth millions in optimization investment
  • Geographic Price Optimization: Conducted comprehensive A/B testing across UK and Spanish markets to identify optimal price points for maximum revenue per region
  • Post-Purchase Revenue Enhancement: Implemented strategic post-checkout upsell modals designed to increase Average Revenue Per Account (ARPA)
  • In-App Monetization Integration: Created seamless in-product upsell touchpoints, including premium features for message viewing and enhanced job posting visibility

"The comprehensive optimization program delivered substantial business growth for Job Today, transforming our revenue model and setting us up for sustained growth across multiple markets."

— Head of Product, Job Today